How to update programmatic strategy for 2021 - Advertising
How to update programmatic strategy for 2021 Advertisers faced many challenges in 2020, from reduced traffic in stores to consumers' budget constraints. Many of those challenges will disappear in 2021, but that doesn't mean a return to pre-2020 strategy. Instead, brands need to update their strategies to include how consumers changed how they shop and interact. Kristina: How big were the challenges faced by advertisers in 2020? Frost Prioleau, CEO & Co-Founder, Simpli.fi: The biggest challenge that advertisers faced in 2020 was being agile enough to keep up with changing market dynamics. Th...
Source: bizreport.com