IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe Authored by Industry Leaders from Across Europe Provides a European-Level Overview of the CTV Programmatic Supply Chain
by ExchangeWire PressBox on 28th Apr 2021 in News IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Programmatic Connected TV (CTV) Opportunity in Europe’ to help planners and buyers of media understand and navigate how CTV can operate programmatically. Following on from IAB Europe’s Guide to Connected TV that was released in June 2020, the new guide takes a deeper dive into this emerging channel, providing a European-level overview of the CTV programmatic supply chain and the progr...
Source: exchangewire.com