PubMatic, Inc. (PUBM) Q1 2022 Earnings Call Transcript
PUBM earnings call for the period ending March 31, 2022.
Source: fool.com
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Adomik Presented the 2021 Annual Results in the French Programmatic Market at IAB France's Programmatic Barometer Webinar
IAB France hosted its third Programmatic Barometer webinar/in-person event, presented by Adomik, Adverline, and IAB France.
Source: exchangewire.com
The consent economy will change digital advertising, but not for the worse
have to adversely affect digital marketing. By evolving current approaches, brands can still achieve considerable reach and publishers can generate much-needed revenues, says Pierce Cook-Anderson of Smart AdServer . Reaching the right audiences at scale has been the ultimate goal of digital advertising and data-driven ads have been positioned as the way to accomplish this. Those able to access the vast user-level insight this requires have benefited most. But, as the industry learns to operate in the new consent economy, all of that is due to change. While the GDPR and CCPA have already...
Source: warc.com