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IAB France hosted its third Programmatic Barometer webinar/in-person event, presented by Adomik, Adverline, and IAB France.
DUBAI: Emplifi, a customer experience (CX) and social media marketing company, has released its “State of Social Media and CX” report for the third quarter of 2021, analyzing paid and organic brand efforts on social media. Ad spend on Facebook and Instagram increased 33.32 percent year-over-year (YoY) in the Middle East during Q3, compared with 43.4 percent globally, and 7.38