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Detailed text transcripts for TV channel - MSNBC - 20130112:10:43:00

Four, syndicate your content. onsites like side show with links back to your site. or post your videos on your own site as well as on youtube. and five, stop the thieves. make sure text on your website isn t being used illegal on another site using the tool k3scape. i suspect a lot of people out there manage people on your team, consultants who are programmers or engineers and i suspect you don t uvndz a thing they re talking and this makes it tricky. when a programmer says something is going to take three weeks, if you don t have a background in technology, you kind of have to take him at his word, right. i ve invited joel today. joel is founder of stack exchange and a recognized expert on development that has a blog as well. thanks for having me on. ....

Isnt Being , Side Show , Tool K3scape , Joel Today , Stack Exchange ,

Detailed text transcripts for TV channel - MSNBC - 20130112:10:44:00

i hear this from a lot of people that they feel almost held prisoner by their i.t. team. if you tell your marketing person, we need this marketing program launched, you can tell what they re doing. but it s i.t. team, it s like behind this dark cloud. how do you deal with that? the first advice i give people is make sure you got two phases to the projects. a design phase and an implementation phase. i think where they go wrong, they try to dive into something and you never know what you re going to get when you re done. so at what point you can say you can say you have two weeks for design or three weeks for implementation, or do you not know the implementation until you set the design? yeah, that s exactly it. i think even programmers don t know this. so that s your job, i think, to steer them and to say, let s make a complete list of what you have to do. let s draw what the screens look like. figure out the pages on the ....

Marketing Program , Marketing Person , Implementation Phase , Design Phase , Dark Cloud ,

Detailed text transcripts for TV channel - MSNBC - 20130110:15:56:00

Year. the hullabaloo that was the fiscal cliff may have bore some fruit. few tax code additions were made because congress was too busy for the fisticuffs. and irs programmers were waylayed by the cliff debate. outraged you say? not completely. americans like their deductions and credits. tax-free employer benefits, yes. tax-free contributions, yeah. mortgage deductions, definitely. amounting to half a trillion dollars annually, they are [ cow moo ] yeah, the tax sacred cow. president obama is targeting that and hedge tax breaks as well. something that speaker boehner ....

Tax Code Additions , Fiscal Cliff , Employer Benefits , The Cliff Debate , Mortgage Deductions , Cow Moo , Speaker Boehner , Tax Breaks , Tax Sacred Cow ,

Detailed text transcripts for TV channel - MSNBC - 20130106:12:40:00

Programmers or engineers, and i suspect a lot of you feel like you don t understand a thing they are talking about. and this makes it tricky. when a programmer says something will take three weeks, if you don t have a background in technology you have to take him ahead his word, right? i invited joe to the joe today to talk about how nontechies can drye their i.t. team. he has a blog, very popular blog. great to see you. thank you for having me on. i hear this from a lot of people. they feel almost held prisoner by their i.t. team, because if you tell your marketing person, we need this marketing program launched, you can tell what they are doing. the i.t. team, it s like it s behind this dark cloud. no idea what they are doing. yep. how do you deal with that? first advice, make sure you have two phases to these projects. a design phase and an implementation phase. and i think where they usually go wrong, you just try to dive ....

Marketing Program , Marketing Person , Design Phase , Implementation Phase , Dark Cloud ,

Detailed text transcripts for TV channel - MSNBC - 20130106:12:42:00

That you are in. i think that there is a tendency to leave them in a box and say you need to build this for me. what you really have to do, make sure theyan what your motivations are, how important to be early versus high quality. do you want ship an early version to a small number of people. those are business decisions and the i.t. team is making and programmers will make hundreds of tiny decisions. they have to get the big picture and convey your vision or business. one last thing i want to talk about. you said to me it s very easy for techies, when it s an interesting project, really interested in say this is easy to do yeah, we ll do it. when a project they are not interested in, say this is very hard. it will take three months. yep. and you could try to put that out by seeing how interested they are. they have a little bit of control over that and that brings them into the vision, get them on the same page of the goals of the business are. maybe they have stock options or ....

Open Forum Com Your Business , Business Decisions , The Big Picture , Stock Options ,