It does very well in terms of audiences, it earns its keep, although, the guardian misreported. audio issue. we can give you the argument here. the programming director at channel 4 said, i just don't think there was any chance that a primarily profit driven channel 4 would invest anything like what we invest in trying to build up and celebrate the paralympics in the way we do, a purely profit—driven channel 4 would be a very different beast to the channel 4 that we know now. well, i hope it would be because i hope it would be a great deal would efficient and stop pumping money into some thi...