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Programming perspective. just rewind to when megyn kelly was feuding with donald trump, her producer saw her ratings go down any time she said something that was critical of donald trump. so the sort of amplification of these outrageous trump voices that we see on hannity or fox and friends is really appealing to the core fox news viewer. >> i wanted to talk to you about whether or not what happened in charlottesvil charlottesville might change -- there was a report published about trump believing bannon is leaking and his leaks are targeting general h.r. mcmaster, putti putting bannon's job i...

Mergers will come with conditions, that's for sure. in many ways this may help on the cost side. programming costs have been growing 10% or double digits over the last ten years i want to say. and so from a programming perspective, they're really nervous. but it's inevitable. costs can't keep going up at this rate. it may help the biggest cost, which is programming, to really slow down. >> it's an interesting point. today in an area of the economy, people are spending less and less on consumer goods but they are still paying a lot on their cable bill. that's where customers put their money. an...

Him. only donald trump wants him. >> maybe that's the reason for the personality. gabriel sherman, you study the fox world, he is a frequent figure on fox. this kind of figure is very popular there. we know donald trump watches that channel relentlessly. is there a sense among people that work in that world that they need to cultivate these kind of personalities, in part because it gives people like sean hannity influence at the white house? >> you know, i think that's a good question. i think not only fox has to cultivate seb gorka, it is the reverse he is willing to go on and say what many o...