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Google re-enters the AR/VR market with Magic Leap partnership following Apple Vision Pro's impact. Explore Google's strategy and challenges in this competitive space.
Google hasn't abandoned the idea of introducing some from of AR glasses to the market, it seems.
Google's Project Astra demo included a pair of mystery augmented reality glasses. In testing a pair of rival smart glasses, I think I might have some idea of what Google has up its sleeve.
Google either showed off its internal AR successor to Google Glass or an actual future product in a blink-and-you-miss-it moment at Google I/O 2024.
Google Search’s AR objects, which give smartphone users 3D renders they can view in their space via their smartphones, don’t always show up in searches.