Small is big for FMCG players as they tap into 'Rurban' promise
Companies including Nestle and Dabur are betting on smaller packs and low price points to woo value-conscious consumers in rural areas and small towns.
Source: moneycontrol.com
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Companies including Nestle and Dabur are betting on smaller packs and low price points to woo value-conscious consumers in rural areas and small towns.