Proper Doubles Down On Brand Partnerships After Barbie Leads To Record Popcorn Sales
After its movie tie-up resulted in its highest sales ever, we hear from the popcorn and lentil chip maker about its plans for using brand partnerships to scale.
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After its movie tie-up resulted in its highest sales ever, we hear from the popcorn and lentil chip maker about its plans for using brand partnerships to scale.
Source Home & Gift saw over 350 international exhibitors from 14 different countries cutting deals with key British retailers, brands and contractors.
Food Manufacture rounds up the latest innovations from businesses in food and drink manufacturing, including a new KFC partner and a carbon conscious wine maker.
The snacks are landing in Co-Op stores this week before other supermarkets later this summer.
This week’s look at new food and beverage launches takes in the partnership between Proper Snacks and KFC to unveil a co-branded popcorn SKU, while UK kefir brand Biotiful Gut Health has introduced a new range of products specifically for children. Scroll through the phot gallery for more.