European marks dominate 'best-protected brands' list
European marks dominate âbest-protected brandsâ list 26-05-2021 19-11-2020 The first-ever ‘Top 100 Best Protected Global Brands’ report, released by Clarivate today, said that almost half of the best-protected brands across the world are based in Europe, representing 49 out of 100 of the countries featured. To create the index, the IP data services company ranked approximately 80 million trademarks that remain in force on four factors: heritage and persistence, industry and market, footprint, distinctive identity. The results were then evaluated for “digital presence” and â€...