Detailed text transcripts for TV channel - MSNBC - 20120911:19:31:00
Revolution point to one big idea, which is we have tended to think of campaigns as this sort of contest to change people's opinions. i think increasingly the smartest people in campaigns are looking at ways to change people's behaviors. often those come through looking at the social dynamics not just the moment casting a ballot, but before hand and during and the way they interact with the people around them. >> it's a little bit depressing to think we've given up on changing people's minds. we get them to do what we want. >> pub shaming. >> microtargeting is obviously very effective through t...
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