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>> we come from the black founding family in oak park. they was like, you ain't playing basketball and shooting the hoop, you off in the rap. dance and entertain. you off in the rap. ♪ i weathered every storm embrace it when it come ♪ ♪ my dog's in the pound they want to lay us down with the tags still on us ♪ ♪ and life is the price that they try and give for us ♪ >> carthen say the zillas have their roots in rap. >> started is rap group, still a rap group, it's what we do. ♪ i want to tell the world it's me i love paper can't make it without me ♪ >> our focus the whole time h...

♪ all that publicity stuff >> the zillas created their own record label and produced music videos. but according to authorities, these are more than just music videos. >> your typical gang rivals before were based off of territory, drugs, money. with technology being the way it is now and the way that gangs have evolved the youtube videos, the rap music, has been identified by law enforcement here in sacramento as one of the biggest contributing factors to the continued violence. everybody's trying to one-up each other. ♪ [ bleep ] [ bleep ] [ bleep ] >> when there's been a string of shoot...

Founding family in oak park. they was like, you ain't playing basketball and shooting the hoop, you off in the rap. dance and entertain. you off in the rap. ♪ i weathered every storm embrace it when it come ♪ ♪ my dog's in the pound they want to lay us down with the tags still on us ♪ ♪ and life is the price that they try and give for us ♪ >> carthen say the zillas have their roots in rap. >> we started as a rap group, still a rap group. it's what we do. ♪ i want to tell the world it's me i love paper can't make it without me ♪ >> our focus the whole time has always been on mus...

>> they say rap was passed to them by their founders. >> we come from the black founding family in oak park. they was like, you ain't playing basketball and shooting the hoop, you off in the rap. dance and entertain. you off in the rap. ♪ i weathered every storm embrace it when it come ♪ ♪ my dog's in the pound they want to lay us down with the tags still on us ♪ ♪ and life is the price that they try and give for us ♪ >> carthen say the zillas have their roots in rap. >> started is rap group, still a rap group, it's what we do. ♪ i want to tell the world it's me i love paper can'...

Basketball and shooting the hoop, you off in the rap. dance and entertain. you off in the rap. ♪ i weathered every storm embrace it when it come ♪ ♪ my dog's in the pound they want to lay us down with the tags still on us ♪ ♪ and life is the price that they try and give for us ♪ >> carthen say the zillas have their roots in rap. >> started is rap group, still a rap group, it's what we do. ♪ i want to tell the world it's me i love paper can't make it without me ♪ >> our focus the whole time has always been on music. we have everybody rapping. you go talk to a zilla, i will get 1...