Page 11 - Published Mar News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Mar 15, 2021 SPONSOR Everyboard rider and explorer Harrison Roach has just signed with Creatures of Leisure. The move is a perfect fit considering the demanding nature of Roach’s surf trips and the reliable durability of Creatures’ equipment. According to Roach, his inclusion to the team won’t even really change how he packs for his adventures. “I’ve already been using Creatures gear for years,” says Harrison. “It stands up to just about anything, fits all sorts of different dimension boards, and has that understated quality I really like in my other stuff as well.” The offici...

Mar 16, 2021 Pat O'Connell - Photo courtesy of Florence Marine X SPONSOR [Newport Beach, CA, March 16, 2021] – Florence Marine X, an apparel company co-founded by 2X World Champion surfer John John Florence, announced today that it has named Pat O’Connell as President. “Simply put, there couldn’t be a more perfect individual for this role,” said Jeff Hurley, CEO, Kandui Holdings, LLC. “Pat has a long-standing rapport with John, and brings a wealth of experience and positivity that’s unmatched. We’re thrilled to have him leading Florence Marine X into the future.” Pat O’Con...

Mar 11, 2021 SPONSOR Billabong is proud to announce their first official collaboration with renowned lifestyle influencer, Halley Elefante, or as she is best known, The Salty Blonde. We first met Halley in Hawaii, a place she called home and an island close to Billabong’s heart. Not only did her sense of style feel so at home for us, but her ‘don’t-take- yourself-so-seriously’ angle on life and social media was beyond refreshing…and a voice we are happy to celebrate! We’re not sure if it’s her New Yorker roots or her days spent soaking up sunshine on the North Shore of Oahu that...

Mar 10, 2021 File photo courtesy of Pura Vida SPONSOR Pura Vida’s revenue fell 3.9% to $34.1 million in Q4 due to a decrease in wholesale sales and a strategic move to eliminate steep promotions online. Vera Bradley Inc., the company that owns Pura Vida, estimates that the reduction in promotions eliminated about $6 million in revenue during the quarter. However, gross margins improved and e-commerce sales still increased. For the full year, Pura Vida’s revenue totaled $112.5 million. E-commerce sales grew 15%. Vera Bradley did not provide a revenue comparison to the prior year because th...

Mar 10, 2021 The new apparel program is called "Low Velocity" - Photos courtesy of Globe SPONSOR Globe has done a major revamp of its apparel line that utilizes a seasonless approach, a ton of carryover styles, and higher quality, more sustainable materials. It’s a radical departure from the 200 SKUs, four times a year system the brand previously used and so many in the industry maintain. The new apparel program, called Low Velocity, has 50 SKUs that are part of an evergreen range. Globe executives answered some questions for us about the new apparel strategy. Why did Globe revamp its appro...