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>> we began in 1979 just publishing two small books. then the next year we added six small cook books. then the next year several more. >> but merrill good and his wife, phyllis, could never imagine how their fate would change 20 years later. >> we were putting together our publishing list for the upcoming season. we had a cookbook on that list that was not coming through. >> phyllis stepped in. with a book of slow cooker recipes solicited from friends and local women aptly called "fix it and forget it." >> there was a real appetite for these books. they were brought into the stores and sudden...

Caster, pennsylvania. >> we started with one book. >> they could never imagine how their fate would change 20 years later. >> we were putting together our publishing list for the upcoming season. we had a cookbook on that list that was not coming through. >> phyllis stepped in. >> there was a real appetite for these books. they were brought into the stores and suddenly we were getting orders for reprints. >> without a single advertisement the first year sales skyrocketed. >> our sales increased 1,000%, that is ten times in one year. most people talk about being up 10% or 50% is scaring. doubli...