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iQIYI Partners with PubMatic for Programmatic Technology Solutions - Vimarsana News

iQIYI Partners with PubMatic for Programmatic Technology Solutions

SINGAPORE, July 19, 2023 (GLOBE NEWSWIRE) -- PubMatic, (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, and iQIYI International, an on-demand video streaming service providing beloved pan-Asian entertainment to international viewers, today announced an expanded partnership through the implementation of PubMatic’s OpenWrap OTT. As premium over the top (OTT) streaming services embrace programmatic to maximise revenue, expose their inven

Source: yahoo.com
iQIYI Revolutionizes Programmatic Advertising with PubMatic Partnership - Vimarsana News

iQIYI Revolutionizes Programmatic Advertising with PubMatic Partnership

Title: iQIYI and PubMatic Expand Partnership to Boost Programmatic Revenue in the OTT Streaming SpaceIntroduction:In a move to enhance programmatic

iQIYI Partners with PubMatic for Programmatic Technology - Vimarsana News

iQIYI Partners with PubMatic for Programmatic Technology

SINGAPORE, July 19, 2023 (GLOBE NEWSWIRE) -- PubMatic, (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of...

John Martin Explains How OTT/CTV Publishers Can Create Maximum Value - Vimarsana News

John Martin Explains How OTT/CTV Publishers Can Create Maximum Value

John Martin, senior director, OpenWrap, PubMatic explains how to enable a true, unified, programmatic auction.  

PubMatic's John Martin Explains How OTT/CTV Publishers Can Create Maximum Value - Vimarsana News

PubMatic's John Martin Explains How OTT/CTV Publishers Can Create Maximum Value

John Martin, senior director, OpenWrap, PubMatic explains how to enable a true, unified, programmatic auction.