Dabur uses charcoal to go after urban tastes for toothpastes
Harkawal Singh, marketing head - oral care, Dabur India, tells us what led it to foray into the charcoal category.
Source: afaqs.com
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Dabur Herb'l Charcoal Toothpaste takes an emotional course in its new ad campaign
The film conceptualized by Pulp Strategy Communications asks some honest questions and aims to break conventional thinking by introducing black for white for Dabur Charcoal Toothpaste.
Source: afaqs.com
Dabur Herb'l Charcoal Toothpaste's campaign focuses on 'black' ingredient's ability to give stronger, white teeth: Best Media Info
Best Media Info: The film has been conceptualised by Pulp Strategy Communications| Advertising News
Source: bestmediainfo.com
Pre-buzz campaigns might be the new normal, but do they deliver?: Best Media Info
Best Media Info: As rolling out a teaser before launching the actual ad campaign has become the new norm for new-age brands and marketers, BestMediaInfo.com conferred with industry experts to delve deep into the trend| Marketing News
Source: bestmediainfo.com