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What? >> pumpkin pie layer cake. we start the pumpkin pie layer cake with pumpkin cake. we add a ton of pumpkin puree, that's the secret. a little spice and ginger and cinnamon. i stamp my cake rounds out and to minimize the amount of cake and we line it with a piece of plastic that they call acetate. it helps to build the cake. i put my two half circles down on my bottom layer. i'm soaking it with a mixture of milk and heavy cream. that is reminiscent of the flavors of the pumpkin pie filling and then we layer our cake. all of our cakes have three layers of filling. first is a liquid cheeseca...

>> pumpkin pie layered cake. we start the pumpkin pie layered cake with pumpkin cake. it's super standard cake with cream, butter, sugar, eggs. we add a ton of pumpkin puree. that's the secret. spice, cinnamon, ginger. i stamp my cake rounds out and to minimize the amount of cake scrap we make two half circles and we line it with a piece of plastic that they call acetate. it helps to build the cake. i put my two half circles down on my bottom layer. i'm soaking it with a mixture of milk and heavy cream. that is reminiscent of the flavors of the pumpkin pie filling and then we layer our cake. a...

A big part of your experience even when you go to a store. lori siegel is live in new york. lori, tell us about it. >> hey, look, the stores are getting a lot smarter. this year the trend is all about personalization, combining offline and online. it's enabled because of technology. check it out. this holiday season, look for shopping to get a little bit personal. welcome to shopping 2.0, where stores know your gender, your mo mood. with one new technology, they can even anticipate what you might want. that's kaco, a cupcake store in san francisco. it helps retailers target products to you bas...