Detailed text transcripts for TV channel - MSNBC - 20161030:00:36:00
E commerce companies, we sold nempg fr everything from food to toys. >> their business plan was to reach as many people as possible to create volume, but they were losing money on every piece of pet food they sold. >> pets.com reported sales of $9.4 million. but those sales cost them $9.6 million before expenses like marketing and administration. >> it wasn't about the revenue, what it was about was perception, and they perhaps more than any other company had a hold on perception, exemplified by this soft puppet mascot, at the 2000 super bowl, they had what was probably the most talked about a...