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Design division also experiments with samples to come up with their new color palette many car manufacturers use color to lend their brands and models a unique appearance and for many customers picking just the right color combination is part of the purchasing decision. a modern assembly line machines do the dirty work robots apply paint to interior and exterior panels they can switch to a new color scheme for the next car without even stopping the conveyor belt. so years as the bullies are men day says the factories mixing facility has twenty six different colors they get pumped up to the rob...

Convenience, and the number one thing is safety. so as long as you can incorporate that messaging, that customer will really stay with you. because where it used to be a price plan, i won't say the price doesn't impact their purchasing decision. they are willing to pay a little bit more to make sure that they have all those three things encompassed in the product that they're purchasing for their family. >> right. once you get someone like this to move it -- >> they stay with you. >> and spread the word. >> exactly. the last thing you need to be on is social. at the end of the day social is su...

Convenience. and the number one thing, is safety. so, as long as you can incorporate that messaging, that customer will really stay with you. because where it used to be a price plan, i won't say the price doesn't impact the purchasing decision, they are willing to pay a little bit more to make sure that they have all of those three things encompassed in the product that they're purchasing for their family. >> right. and once you get someone like this, love it. >> stay with you. >> and spread the word. >> and the last thing you need to be on is social. at the end of the day, social such an imp...

The early '90s has gotten providers and consumers saying we need to think about the way we're doing this, form exciting new organizations and new interesting flexible limited network products to try to bring consumers into the purchasing decision and that's going to move forward. to repeal the affordable care act would be to go backwards and reverse the gains over the last few years. >> crystal, i don't know how the administration considerable -- there's a mixed bag of news. there's a flow of bad news in certain parts of it, the website and so forth, but when there is good news i just don't kn...

Wear. but it is a larger movement. it goes far beyond us. in order for this to work, we're going to need to partner with brands all around the world who do stand up for these principles and who do align with our mission. >> maxine, i love this concept of conscious consumerism. it's going on. it's much bigger than zady, as you're talking about. some people call it dollar voting. some people call it moral purchasing. i read up on this philosopher who says, no purchasing decision exists that doesn't imply some moral choice. i think a lot of people don't look at it that way. if we look at our mone...