BBCNEWS Talking Business June 4, 2024 16:38:00
This consumers looking for brands that are able to combine the best of old and new, the best of tradition with modern. so if you look at beauty and personal care as an example, the indian consumer today once traditional indian ingredients like turmeric and indian herbs are combined in modern formats which are light on the skin, easy—to—use, convenient packaging. it is that combination that makes it special. that combination could be provided by an indian brand or an international brand but it's someone who respects the combination of traditional and modern that they look for. �* . , ., ....