After the mud dries: how Splendour could have done its PR better
Splendour in the Grass was a highly anticipated music festival in trendy Byron Bay. What happened next was a lesson in PR "do nots".
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Splendour in the Grass was a highly anticipated music festival in trendy Byron Bay. What happened next was a lesson in PR "do nots".
Thought leadership is about far more than making a few LinkedIn posts, writes Phoebe Netto. Aside from prominent lawyers with high profile cases or constant media appearances, it is often hard for
The time for empathetic marketing is now: Here’s how to get it right Join Adobe’s Michael Stoddart and Wellcom Worldwide’s Bud Peart for a webinar that will reveal how to bring empathetic marketing to the forefront and unlock new forms of creativity within your business. February 15, 2021 10:36 Sponsored by Adobe The pandemic has restructured our lives, and in doing so, it’s also restructured what and how we buy. COVID-19 has only increased customers’ desire to try new brands and new products, with research showing that 57% of consumers have tried new shopping behaviours during t...