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Courtesy of Apple Apple is taking steps to boost its advertising business as the iPhone maker implements new privacy rules, updates that marketers have criticized for interfering with their ability to reach target audiences, according to several press reports. The company will give marketers more data about ad performance on in-app ads bought through Apple instead of through third parties. The difference could give the company an advantage in drawing more advertisers to its platform if it decides to expand the business, The Wall Street Journal r...

Apple introduces new privacy rules to expand its own ad business PUBLISHED BY Apple plans to expand its ads business with the addition of a second advertising window in the suggested apps section of its Apps Store page. Apple is also introducing new privacy rules for iPhones, which will hamper ads offered by its rivals such as Facebook, to be shown. Developers already pay Apple for their apps to appear at the top of searches, now their apps will appear across the whole network, rather than in response to specific searches. This new slot will be rolled out by the end of the month, according t...

Publishing date: Apr 22, 2021  •  8 hours ago  •  3 minute read  •  The expansion is the first concrete sign that Apple plans to enhance its own advertising business at the same time as it shakes up the broader US$350 billion digital ads industry led by Facebook and Google. Photo by Johannes Berg/Bloomberg Article content Apple will expand its advertising business, according to two people familiar with its plans, just as it brings in new privacy rules for iPhones that are likely to cripple the ads offered by its rivals, including Facebook. The iPhone maker already sells searc...