BBCNEWS World Business Report June 4, 2024 04:52:00
Are also present. with an eye on digital, ai is being looked at as future tool for the industry along. but with budgets stretched in a cost—of—living crisis, how is the industry evolving and managing to deliver for less? let's hear now from ruth mortimer, the global president of advertising week europe. with so much economic uncertainty right now, how is the industry responding? are budgets being cut? our messages being adapted. one ofthe our messages being adapted. que: of the biggest things we are seen as marketers exploring new channels to deliver their messages, wejust channels to deli...