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However, as travel companies are increasingly developing or growing certified LGBTQ-friendly hotel programs to attract visitors from the lucrative market visitors year-round, official certifications often aren't the main factor LGBTQ travelers consider when choosing accommodation.
International travel and hospitality provider Sonders & Beach has partnered with RINA to officially launch the world’s first LGBTQ+ certification program.
The program will award accreditations that meet regulatory standards to ensure LGBTQ+ clients experience a respectful environment