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DUBAI: Creative agency TBWA\RAAD, part of Omnicom Group, has launched innovation consultancy NEXT, to help brands take their customer engagement to the next level. The growth of technologies such as the metaverse and NFTs requires businesses to venture into new territory. However, they need guidance to succeed. Brands need to move beyond the buzzwords to make an impact in
Some 88% of consumers in UAE and KSA have revealed that they will pay more to receive a great brand experience, found TBWA\RAAD in their Next Innovation survey.
Some 88% of consumers in UAE and KSA have revealed that they will pay more to receive a great brand experience, found TBWA\RAAD in their Next Innovation survey.