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>> well, thanks for showing me around. i'm really excited. i want to see it literally from nuts to bolts, like how it all works. >> we design the office basically around the business. so the space you're standing in right now, come thursday afternoon, gets transformed into sort of a theater-style environment. >> all right. we are off. ladies and gentlemen, welcome to quirky product evaluation. so 120 folding chairs come out here on this wood floor. projection screens come down. all the department heads sit there. you have the entire staff plus guests as well as people all around the world. the...

709 people influenced his project. that means every time -- this is in bed, bath & beyond. it's a top seller. every time jake gets the money. he now has $400,000 before graduating college. >> oh, brother. >> and the guy who came up with the flex your power motto. he's made something like $ $50,000. >> wow. >> this is an egg white separator. not something i would have come up with. >> that can be messy. >> exactly. this is a citrus zester. put it in a lemon and -- >> salads and stuff. >> if i maybe voted up the idea on the site i could make a couple cents every time it sells in the store. >> wh...

Anyone can participate in all of those phases. and if you do participate you get a piece of the pie. you get a piece of the action. you get paid every time these products sell. >> reporter: successful inventors can make thousands of dollars with their efforts of arguably going less hassle with it they go it alone. there is no limit to how many ideas you can submit. quirky.com is perhaps an idea whose time has come. now not every product that quirky endorses is a huge success, but as a testament to how well they're doing, the company started with just a handful of employees. it's up now to abou...

Our brand? >> reporter: quirky.com, the brand, was started by ben kaufman in june of 2009, after he launched an accessory for ipods. >> i was sitting on a subway at new york, and i saw someone wearing that product and it was the best feeling in world. oh, my god i made that. and immediately concurrent with that, i realized that i wasn't unique in the fact that i had a great idea. i was unique in the fact that all of the things came together that allowed me to execute on that. >> reporter: since that time, quirky.com has release a slew of items that are all under about $150. many of the items g...