Incorrect pronunciation of Rangiora prompts complaint about car dealer's radio ad
Rangiora should be pronounced “Ra-ngi-o-ra” – not “Rang–ee-ora”. The advertiser defended the complaint, saying it was difficult to change the jingle and consistency was extremely important. An agency on behalf of the advertiser said: “[The] jingle is an integral part of their marketing, in the form it is in now, and as far as the pronunciation of Rangiora and how it resonates with the listener. To change the commercial would be a nightmare.” It said the most people in the area pronounced Rangiora as “Rang–ee-ora” . The correct pronunciation in the voice-over was “a...
Source: stuff.co.nz