Nordstrom leans on off-price, digital to chase customers and profits
Share it During its investors day conference on Thursday, Nordstrom executives shared plans for profitable growth that are partly an expansion of its existing strategy and partly a remarkable departure from how it has historically done business. Most notable is the integration of its off-price Rack with its full-line business, along with an embrace of e-commerce that leaves physical locations — usually the centerpiece for any department store — in a supporting role. "At the heart of our business transformation is the recognition that the unique combination of the Nordstrom and Nordstrom R...
Source: retaildive.com