Generation might be disappointed to learn about how much of their data has been collected and used ? i mean, i think this is the question around our impact, because of course the single most powerful change for organisations is their reputation. and there are organisations who have always done the right thing, and they've built a level of trust with children and parents that will last a lifetime. those that don't, they're going to end up, as people become aware of what they've been doing, those people will turn against those organisations. they won't use their services as they become adults. t...