Chipotle adds location-based technology to its mobile app
The company's new mobile app features include push notification updates on order status, reminders to scan Rewards points and more.
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The company's new mobile app features include push notification updates on order status, reminders to scan Rewards points and more.
The company's new mobile app features include push notification updates on order status, reminders to scan Rewards points and more.
The solutions include a cook-to-needs management system and advanced location-based technology.
"Chippy" has moved to the next phase of operational testing.
Chipotle’s next era of technology has begun to take shape inside restaurants, with a central focus on optimization. On Tuesday, the fast casual announced it’s piloting multiple technologies to streamline operations and strip friction from its business. The first, piloting in select Southern California restaurants, is a cook-to-needs kitchen management system that provides demand-based cooking and ingredient preparation forecasts to “optimize throughput and freshness while minimizing food waste,” the company said.