Transit Briefs: Brightline, Denver RTD
Transit Briefs: Brightline, Denver RTD Written by Marybeth Luczak, Executive Editor
Brightline has selected Orlando, Fla.-based Radixx, a Sabre company, for online retailing and marketing; and Denver Regional Transportation District (RTD) is launching a new payment method on its Mobile Tickets app.
The partnership with Radixx will allow Brightline, a private-sector passenger railroad company, to be part of Radixx Res™, a cloud-based passenger services system that offers “unlimited ancillary upsells”; to use the Radixx Retailer module; to implement Radix ezyCommerce, an internet booking engine; to contract the use of Radixx Insight Marketing+ to develop customer segmentation strategies, and create and manage digital marketing campaigns; and to use Sabre’s Movement Manager, a cloud-hosted operations management system. Implementation is expected “later this year,” according to Radix
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MIAMI and ORLANDO, Fla., May 24, 2021 /PRNewswire/ Radixx, a Sabre company and leading airline retailing software provider, today announced the company has entered into a partnership with Brightline, the only private high-speed passenger rail system in the United States. The entrance into the rail market comes at a time when there is significant opportunity in domestic travel options as Americans look for alternatives to flying and driving, and are seeking more sustainable travel options.
Brightline is the only private high-speed passenger rail system in the United States designed to reinvent travel and take cars off the road, connecting city pairs and congested corridors that are too close to fly and too long to drive. Brightline has existing operations in Florida between Miami, Fort Lauderdale, and West Palm Beach with construction underway to extend the line to Orlando.