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Radox overhauls brand and adds new lines in £6m revamp


The brand will launch a total of eight new products this month.
Radox has unveiled a complete brand redesign and unveiled a host of NPD in what the brand claims is its “biggest relaunch in a decade”.
The Unilever-owned brand has debuted a new look across its packaging with a new ‘Mineral Therapy’ design showcasing the products’ blends of herbs and minerals on pack.
The recyclability of the range will also improve, with bath salt packs being switched to a recyclable pouch and recycling information being made clearer on pack, said Unilever.
It will also launch a total of eight new products this month. ....

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