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At one place and another one puts in about 2 miles down river and one of the companies feels like where they put in is the best experience for the customer and the other they feel is the best for their customers. i can't seem to get them to aglee to put in at one place. >> the rivermen put ice to keep their lunch meat cool during the day. i got into a big 30 minute debate, ice or ice packs. i said, goois, the customer doesn't care how we keep this lunch meat cool today. >> he want today do something none of the original three

Whitewater rafting companies in west virginia. while it was clearly good for business the owners never learned it would become a lesson in conflict management. once upon a time in the wild and wonderful mountains of west virginia there were three river rafting companies. mountain river tours and rivermen. they started in the 1970s and each had their own personalities. >> river men are beer drinkers. >> they loall loved running the business. >> it's okay. i'm wrong also. >> we were fuel bid passion. we weren't fuelled by cash or anything other than we were doing what we loved. >> you can imagin...

Companies had done before. >> our strategy needs people to do more things. you can run go or three different rivers. you can take a climbing and repelling class. you can do mountain bike tours, horse back tours, atv tours. the zip lines have been the biggest product we have expanded. we now have two zip line courses. >> with all of the new activities and new accommodations adventures on the gorge was turned into an all exclusive. >> a variety of scenarios. >> some times radical change needs to happen. it has made us much more profitable, a much stronger company. we have been able to reinvest i...

>> i did see challenges. >> soon enough he was able to convince them their key to collective rival is joining. >> there is a point in a business where the business outgrows the family. the rivermen were at that point. >> each founder owner maintained partial ownership with paul serving as the ceo. the brands liver on independently. when i walk around i see logos of all three companies. it seems confusing. >> the loyalty is to the brand. in lot of cases thigh have been around 30 plus years.

>> good morning, old afternoon. the controversy over alleged pay to play at hillary's state department. the trip one of her senior aides took on behalf of the clinton foundation, triggering a firestorm. plus, donald trump again walking back something that he said, this time for saying that president obama and hillary clinton are the founders of isis. what he says he really meant and doesthis really matter to voters?>> and pc police never rest, do they? where one school district is telling teachers and staff they shouldn't refer to students as boys and girls . so what to callthem? >> our hashta...