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Tussle between online, offline retail makes comeback after three years this festive season - Vimarsana News

Tussle between online, offline retail makes comeback after three years this festive season

The retailers fear that the brands may undertake deep discounts on their online exclusive and end of life models whose supplies will be focused on e-commerce platforms considering almost all are carrying excess unsold inventory which they want to clear off in the up-coming festive sales.

Tussle between online, offline retail makes comeback after three years this festive season, ET Retail - Vimarsana News

Tussle between online, offline retail makes comeback after three years this festive season, ET Retail

The retailers fear that the brands may undertake deep discounts on their online exclusive and end of life models whose supplies will be focused on e-commerce platforms considering almost all are carrying excess unsold inventory which they want to clear off in the up-coming festive sales.

industry: Festive Season: Dispute between online and offline retailers back - Vimarsana News

industry: Festive Season: Dispute between online and offline retailers back

Brick-and-mortar retailers in India are urging leading electronics and mobile phone brands to maintain price parity and stock supplies with e-commerce platforms during the festive season. Industry groups representing these retailers have written letters to Samsung, Oppo, Vivo, Realme, Xiaomi, and OnePlus, expressing their concern that online-exclusive and end-of-life models will receive deep discounts, leaving brick-and-mortar retailers at a disadvantage.