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Synopsis Growing at a compounded rate of over 50% YoY, India s digital payment adoption has seen an accelerated growth during the Covid-19 pandemic. iStock In the organized trade segment, Innoviti has a 16% market share of all digital payments that happen, with a 30% market share in fashion. Fintech player Innoviti Payment Solutions aims to use technology to add intelligence to payment transactions, helping merchants, banks and brands utilize the power of digital payments. Innoviti claims that it has processed over $6.5 billion worth of merchant payments from 1000 cities. The company is backed by marquee investors such as Catamaran Venture, Bessemer Venture Partners and FMO (Netherlands). In an interaction with ET Online, Rajeev Agarwal, the company s CEO & Founder, talked about the firm s key differentiators and its plans ahead. Edited excerpts: ....