Jaguar's BMW-Rivaling Dreams Are Officially Over
The so-called "British BMW" concept was never going to work. In a somewhat unexpected announcement last February, Jaguar declared it will become an all-electric carmaker by 2025 as part of newly appointed CEO Thierry Bollore's bold "Reimagine" plan. The company had been developing a purely battery-electric next-generation XJ sedan but Bollore canceled it at a late stage after realizing that it wouldn't be profitable. None of Jaguar's current sedans are, electrified or not. Bollore has initiated a series of major cost-cutting measures to restore profitability by 2024, but it'll all come at a p...