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50-60% of the category’s (Cola) overall spendings are utilised during the summer period. BestMediaInfo.com speaks to experts to understand whether using A-level celebrities is still the only way the cola category can advertise
Pradeep Guha Chowk, the street outside the landmark Times of India building in Mumbai, has been dedicated after the media star who died in August last year. Before becoming the CEO of Zee Entertainment, Guha was the newspaper's brand and advertising
Tributes from the industry pour in
Mumbai: The year that began with the slowdown of pandemic cases, and phased opening of businesses across the country, is ending with another Covid variant rearing its head. The new cases of Omicron are spreading faster, even as the industry struggles to hold on to its post-pandemic revival after braving a deadly second wave in May early this year.