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Red FM and Zee Entertainment steal the show at afaqs! Media Brand Awards 2024

The What's New? Summit 2023, hosted by KIT Global and supported by The Economic Times, provided insights into the future of digital marketing. Key takeaways included the dominance of e-commerce, the transformative role of artificial intelligence, the significance of emerging trends, and the importance of customised solutions for e-commerce. Other discussions focused on the shift towards mobile apps, the importance of personalisation, and the rise of performance marketing. The summit also highlighted the need for privacy-centric approaches in digital marketing and the use of AI and generative A...

Dive into the electric future of digital marketing and explore its new tenets at the exclusive What's New? Summit Delhi on July 27 hosted by KIT Global, and supported by The Economic Times. Watch the finest minds share inspiring, evidence-led insights on the innovative pathways to growth in a new era of marketing

Gopa Menon, the agency’s head of digital, speaks to afaqs! about the metrics and parameters that determine the right media mix for a campaign.

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