What's New? Summit 2023: Navigating the new-age evolution of digital marketing from data to personalisation to privacy
The What's New? Summit 2023, hosted by KIT Global and supported by The Economic Times, provided insights into the future of digital marketing. Key takeaways included the dominance of e-commerce, the transformative role of artificial intelligence, the significance of emerging trends, and the importance of customised solutions for e-commerce. Other discussions focused on the shift towards mobile apps, the importance of personalisation, and the rise of performance marketing. The summit also highlighted the need for privacy-centric approaches in digital marketing and the use of AI and generative A...
Source: indiatimes.com