TBWA\RAAD wins regional creative mandate for UAE's largest tertiary hospital
DUBAI: The UAE’s largest tertiary hospital has appointed TBWA\RAAD as its creative agency of record. The agency will lead the regional advertising and marketing activities of Sheikh Shakhbout Medical City (SSMC), a joint-venture partnership between Abu Dhabi Health Services Co. (SEHA) and Mayo Clinic. Ramez Youssef, marketing and public affairs director at SSMC, said: “We were thoroughly impressed by TBWA\RAAD’s strategic approach, which was particularly aligned with our brand’s ambition to provide excellence and innovation in healthcare services.” The new partnership will come int...
Source: arabnews.com