TikTok's new 'Creative Challenge' ad program is good for brands but terrible for creators
TikTok has announced its new "Creative Challenge" program that will only pay creators for sponsored posts if a brand approves it.
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TikTok has announced its new "Creative Challenge" program that will only pay creators for sponsored posts if a brand approves it.
Featured Video Hide What is the ‘jump in the pool if’ meme? How the meme works is that the TikToker heads the video with a prompt, such as “jump in the pool if you’re valid.” Then each man jumping into the pool gets a label attached to him, whether it’s a real person’s name, a fictional character, or a fandom group. Sometimes the video is edited to have the last man in summersaulting back out to show that whoever he’s representing isn’t really a part of whatever it is. Advertisement Hide