Inside India's political backrooms: Unraveling the booming business of campaign consultancy firms
The political consultancy business in India has experienced significant growth, both in size and influence, within the internal workings of political parties across states. The functions of political consultancy encompass various aspects, including strategic planning with party leaders, conducting precise surveys using technology, managing communication through targeted media campaigns, digitizing internal party management, handling logistics, and utilizing call centers for mobilizing party cadre.
Source: indiatimes.com