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Republican nomination for that senate race. "we came up with the idea for a dog whistle ad, a message that was pitched in a certain way that would only be heard by a group of people. i told my group they needed to put akin's uber-conservative bona fides in an ad and then using reverse psychology we would tell voters not to vote from him and we needed to run the h-e double hockey sticks out of that ad. as it turns out we spent more money for todd akin in the last two weeks of the primary than he spent in his whole primary campaign." and it worked. not only did todd akin win the republican nomin...

And it worked. not only did todd akin win the republican nomination, he of course went on to make his infamous legitimate rape comment. just the sort of thing claire mccaskill was sort of banking on him to say on the campaign trail. and she went on to win that election by more than 15 points. and that was in a state that went for mitt romney by almost ten points on the same night. since her election missouri has had some trying times including a lot of national attention. last summer when the police killing of michael brown touched off protests in ferguson, missouri senator mccaskill was there...

Criticizing him, that helps him. that feeds him. >> it's all the guys who are up there, they're the problem. their views toward women. that's the issue. hillary clinton particularly cited marco rubio and the rape comment. what do you make of that? >> i think she's going after -- from the democratic standpoint, they're going to highlight abortion and rubio's position. they may be a little concerned about rubio because he did so well at the debate and he could be the nominee down the road. she doesn't have any major competiti competition yet. bernie sanders certainly pushing her. the field overa...

So what you do does not have to be big and dramatic. you don't have to run for office. >> you know laura, is this message going to resonate with men as well as women? >> i think it will. you know hillary is really capitalizing on a moment right now. 2008, it doesn't feel like that long ago, but it really was a different world in terms of the media landscape. so much has happened since then. the so-called republican war on women, for instance. the attacks on abortion access on birth control, todd akins' rape comment, rush limbaugh's slut comment. this rebirth of feminism and talking about women...

And the other question, you're very upset at republican elites that you believe were trying to drive you out of the race. they were very public about their attempts to try to get you to quit. they believed what you said was wrong. i know you want to be mad at the media and be mad at the president, but it's republicans that threw you under the bus. >> that's true. and the book "firing back" has got several different themes. the first one, because that's where you started, the legitimate rape comment, that was taken to all kinds of absurd extremes having things that i never said, in fact they we...