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The Last Word With Lawrence ODonnell

's >> you are serious about this, right? >> that is the way that you close the tv ad campaign. but all the way through, even before they got to the vampire stage, the warnock ads have, before when he was not running against herschel walker, the warnock tv ads have really been special. who is the team putting those together? >> well, first and foremost you have senator warnock who is willing to step outside the box and deliver good messages to people in ways they would understand. adam agnes does our television, he creates great ads and in a state like georgia particularly, when camp was on television, stacey abrams was on television, our campaign in every outside organization was on television, you have to do something breaks through the clutter. i'm proud of the ads that we were able to put together to do that. this ad, in particular, was an athlete pivoted to during the runoff because going into the runoff we felt we had litigated the case against herschel walker. georgians new who herschel

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The Last Word With Lawrence ODonnell

the hoping of his speech, it makes senator warnock a georgian. he is from georgia, a part of georgia, aside of georgia, and at the end of the day georgian voters saw that and elected him to represent their families for the full term. >> the first time that i saw a warnock campaign ad, which was during his first senate campaign, it was one of those key tv ads were i said wait, let's rewind that. it was really compelling and really grabbed you. it was creative, innovative. i want to go to one that you closed the campaign with, let's take a look at this one. >> the other night i was watching this movie, i was watching this movie it, was some kind of night, but it is about vampires. >> what the heck is he talking about? >> is he serious? is he for real? >> i won't tell you something that i found out. a werewolf cannon kilo vampire, did you know that? i don't want to be a vampire anymore, i want to be a wearable. >> he's talking about vampires and werewolves right now.

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The Last Word With Lawrence ODonnell

you know, any campaign manager, or anybody who works in campaigns tells you they 100% know they're going to win in a state like georgia is being bet facetious. but we put in the work, and part of that was doing what we need to do to turn georgians out to vote, fighting for georgian voters to have the right to vote. we took the state to court and sued to get a state of saturday voting, which ultimately turned out to be one of the largest days of saturday voting in the history of georgia. you know, from that, we carried momentum. we were running against the candidate that wanted to deny people the right to vote. when that happens, we were walking and chewing gum. we kept our reverend adds up, the positive ads that we're running about senator warnock. we kept our foot on the gas against herschel walker, and at the same time we were educating voters that we are about election dates that we're moving. so i'm really proud of the work, i'm proud of the way that georgians, first and foremost responded, i am proud of the

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The Last Word With Lawrence ODonnell

the ultimate solution is to have better justices and not to sublet the kinds of people who, on occasion, we have put on the court. >> harvard law professor laurence tribe, thank you very much for joining us once again tonight. >> thank you, lawrence. >> coming up, senator raphael warnock's this week's big winner and tonight winner circle, the campaign manager of the warnock reelection victory that has finally delivered a real majority for the senate democrats. that is next. that is next for adults who are undetectable, cabenuva is the only complete, long-acting hiv treatment you can get every other month. cabenuva helps keep me undetectable. it's two injections, given by my healthcare provider, every other month. it's one less thing to think about while traveling. hiv pills aren't on my mind. a quick change in my plans is no big deal. don't receive cabenuva if you're allergic to its ingredients or taking certain medicines, which may interact with cabenuva.

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The Last Word With Lawrence ODonnell

walker was, and i think the only thing left was for georgians to ask themselves, will they be embarrassed if senator warnock -- if herschel walker was their senator. the best way to do that was to get real georgians reacting to herschel walker's own words, which we did throughout the campaign, and i think was effective in establishing his credibility as an elected official. i think we were successful in doing that and this at imitator really carried the load for us during the runoff, and got us where we wanted to be. >> how is it for you during those final days, where i can tell you everyone i knew who had a hole for -- was desperately nervous, on the verge of panicking every day, for at least a week before election day. what was your mix of confidence and warriors you vote approached the night of accounting in georgia? >> i was confident. i was confident because we have put in the work.

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The Last Word With Lawrence ODonnell

united states senate. how did you -- you are dealing with someone who did not have decades of experience as a candidate, working his way up from lower elected offices. what did you think the effect of that was in the campaign? >> well, you often hear senator warnock say that you cannot represent the people if you do not know the people and that was clear from the work that we put in. you guys hear me say that one of our strategic goals was to keep warnock, senator warnock, remain in the reverend. part of that is making georgia feel like they are a piece of this congregation. this is someone who's been doing the work for years, in the baptist church, has been arrested fighting for civil rights, has been an activist in the community standing alongside them. in fact, if you look at when the senator voted in the runoff, he is standing in line with people. he was not skipping to the front of the line. he is that experience that ties senator warnock, and you heard

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The Last Word With Lawrence ODonnell

fox. >> and here is a picture of the winners circle in the georgia senate campaign. that is president barack obama, the most valuable campaigner for senator warnock, and his campaign manager we just heard him mention, quinton folks. joining us now in the winter circle, is quinton, the campaign manager for raphael warnock in -- thank you very much for joining us tonight, you are a hero to every democrat in the senate who desperately needed to succeed to deliver real majority to the senate. what was a key to the campaign from your strategic standpoint? >> well, thank you for having me tonight, lawrence i really appreciate it. our strategy was simple, i think we knew we needed to make this race a vote to individual and, considering who georgians

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The Last Word With Lawrence ODonnell

wanted to represent their families ahead to pick between the reverent or the running back. we set out to do that from very beginning. we were clear about where we needed to go in the state to do that, who we need to talk to in the state to do that, and i am very pleased with the result. i think when we pivoted to the runoff election we did a lot of repair. we knew that iran was a possibility, even we want to win outright in november. we put in the work, we need to know -- to bank the votes that we needed to do, to have in the bank before election day, we were successful in doing that. so i think it is discipline, and knowing who we needed to talk to and what we are trying to say to those voters and state of georgia. >> you have a great deal of experience in the campaigns, but now, senator warnock has had to run a couple of them very quickly back to back, two years apart. so he is now one of the more experienced campaigners in the

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The Last Word With Lawrence ODonnell

the most valuable campaigner for senator warnock, and his campaign manager we just heard him mention, quentin fulks. joining us now in the winter circle, is quinton fulks, the campaign manager for raphael warnock in -- thank you very much for joining us tonight, you are a hero to every democrat in the senate who desperately needed to succeed to deliver real majority to the senate. what was a key to the campaign from your strategic standpoint? >> well, thank you for having me tonight, lawrence i really appreciate it. our strategy was simple, i think we knew we needed to make this race a vote to individual and, considering who georgians wanted to represent their families ahead to pick between the reverend or the running back. we set out to do that from very beginning. we were clear about where we needed to go in the state to do that, who we need to talk to in

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The Last Word With Lawrence ODonnell

>> well, first and foremost you have senator warnock who is willing to step outside the box and deliver good messages to people in ways they would understand. adam agnes does our television, he creates great ads and in a state like georgia particularly, when kemp was on television, stacey abrams was on television, our campaign in every outside organization was on television, you have to do something breaks through the clutter. i'm proud of the ads that we were able to put together to do that. this ad, in particular, was an ad that we pivoted to during the runoff because going into the runoff we felt we had litigated the case against herschel walker. georgians knew who herschel walker was, and i think the only thing left was for georgians to ask themselves, will they be embarrassed if senator warnock -- if herschel walker was their senator. the best way to do that was to get real georgians reacting to herschel walker's own words, which we did throughout the campaign, and i think was effective in establishing his credibility as an elected official.

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