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Earlier in the year, DFES awarded Rare the opportunity to help drive their bushfire safety efforts. The announcement of an El Niño event this summer meant they had to pivot from the original campaign direction. With the bushfire season looming, Rare found creative and production solutions that made
February 17 2021, 9:55 am | BY Kim Shaw | No Comments Bedshed has released an emotive new national brand campaign via Rare Perth which captures the unique ways we use our bedrooms, every day. Bedshed has recognised the way we use our bedrooms has changed. Whilst it remains the place we retire in our quest for a quality night’s sleep, it’s increasingly becoming a space where we spend a lot of time ‘living’. For many, the bedroom doubles as a nursery, a home office, a dance studio, a home gym, a space to catch up on our favourite show, a place to laugh, to cry and to download....