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This ridiculous mustache on our car. it's a marketing gimmick but helps the person who wants a pickup spot the car. i also have the passenger's phone number. >> your destination is on theft. >> and his name. >> tim? >> unlike normal cabs, lift drivers invite customers to get in the front seat. >> welcome. >> welcome, thank you. >> is this your first lift ride? >> my first lift, yes. >> where are you headed? >> tim signed up for lift because it's keeper than taxis. maybe 20% cheaper. >> i have friends who used it and arrived about it. >> he likes it that lift passengers sit in front. lift's fou...

Music taste. companies have been formed with drivers and passengers. >> thank you, sir. >> have a good day. >> no cash changed hands, payment by credit only. if he didn't like me, he could tell the app to pay me less. then he will have a tougher time getting the next lyft ride. >> i will rate tim. liked him, give him five stars. that will make it easier for him to hire the next lyft driver. give you a fist pump. have you used lyft before? >> i have. >> why would she feel safe getting into a stranger's car. >> everyone i have taken so far has been very nice. >> first of all, not everyone can be...

Lyft makes drivers put a ridiculous mustache on the car. it is a marketing gimmick, also helps a person that wants a pickup spot the car. i also have the passenger's phone number. >> your destination is on the left. >> and his name. tim? unlike normal cabs, lyft drivers invite customers to get in the front seat. welcome. is this your first lyft ride? >> yes. >> jim signed up because it is cheaper than taxis, maybe 20% cheaper. >> i have friends that used it and raved about it. >> he likes it that the passengers sit in front. lyft founder says it makes for a friendlier ride. >> you see the pass...

Drivers and passengers. >> thank you, sir. >> have a good day. >> no cash changed hands. payment by credit card only, and the price is up to the passenger. if he depend like me he could tell his app to pay me less. then he'll have a tougher time getting the next lift ride. >> i'm going rate tim. give him five stars. >> that will make it easier for him to hire the next lift driver. >> on to the next one. >> welcome. give you a fist bump. have you used lift before? >> i have. >> where are you going? >> why would she feel safe getting into a stranger's car? >> every i've taken so far has been ver...

They showed up exactly on time. >> but r.j. soon learned that pleasing customers is not enough. he got a threatening letter from state regulators. >> we need a certificate of necessity saying that there is room in the market for us to operate. >> certificate of necessity. meaning? >> the necessity within the moving mark in kentucky for another mover. >> what? a business has to prove it's needed? to get a license? >> you essentially have to get permission from your own competition first. >> tim's law firm took the case for free. >> when starbucks began it would have had to have gotten permissio...