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The nfl might be down 9%. but still getting 6.7. it s not even close in terms of value. leland: you are talking about the rating numbers. brian: and value. leland: that said though the ratings have been tanking as you point out. brian: down 9%. leland: the nba has cancelled the final sunday night game of the year. you don t cancel things if they re doing really well and you don t think you can brian: compared to the nba. lisa: i think this whole thing is a shame. have you so many americans spending their hard earned money just to go to a game to take their kid to a game to enjoy something. politics has infected every aspect of society these days and people just want a break. they want u. just want to have fun and want something light. they just want to enjoy a sunday with friends, a girlfriend or boyfriend. taking their kid to a game. and now it s been infected by politics. i think it s really sad and very disappointing. ....
To be angry about the pay day and doesn t help ratings at all. melissa: david, quick, your thought on this? i agree with gerri. in addition to looking at past performance, forecasting future performance and those rating numbers are troubling. again, it s that criteria, plus others, that the nba owners excuse me the nfl owners and the committee are looking this over, they are going to factor all that in. we ll see. melissa: let the market work. coming up, before the mad dash for holiday shopping begins, someone here says buy one name to pay for all of your gift giving. i love it! they really appreciate the military family, and it really shows. we ve got auto insurance, homeowners insurance. had an accident with a vehicle, i actually called usaa before we called the police. usaa was there hands-on very quick very prompt. i feel like we re being handled as people that actually have a genuine need. ....
Put in place before he left office. so you know i think it s very clear that the media is just upset that their quinn was they are acting like crazed baboons and going after all these dumb distractions as cathy pointed out. they are doubling down and focusing on dumb things like the apprentice rating numbers when they really should be talking about the u.s. relations with russia and shouldn t be lying about it like they did last week. steve: cathy, how do you feel about the mainstream media s coverage of president barack obama? do you think that was tough and inquiring? because a lot of people have said that just in the last three weeks the mainstream media woke up. hey, we have been asleep for the last 8 years and now we going to started asking the president hard questions. actually people think the media woke up so they weren t tough on trump. >trump. steve: i are saying they didn t wake up during the election. during the election they were not taking trump sear usely. that s ....
about nelson mandela and a last people were uncomfortable about nelson mandela, including the appetite for the story. is it driving rating numbers for the networks? i don t think so. i think this is a simple story, a handshake, a selfie, whatever, people can grab it and that is the topic and drive the numbers. that was my point i am not saying it was a nonstory i am saying there are stories that are lighter than exactly what happened. speaking of light stories and something that is quickly understood, this selfie was taken president obama and the danish prime minister, the picture went around the world in 3 1/2 seconds and let me read to you what the new york post columnist sad to say, obama, she writes, use 9 occasion to act like a frat boy on a road trip to a strip bar making a fool of himself flirting with the danish hell cot who hiked up her skirt ....
One suiter after another. starting with bachmann, ending with santorum and in the end settling for anymore a way. i think he has managed to bring with the ryan pick. he has bruit the enthusiasm, youth, right into the hall here. you can feel that. so they are getting started. the first job unity. the second is the shape of the debate. they don t really have to do negative stuff on obama. everybody knows what the state of the country is. bill: they might have to do it later. they don t have to do it now. exactly. bill: you made a point they are going to try to sell mitt romney as a good guy. he cares for the folks. but if people don t watch the convention, the numbers last night, the rating numbers for us were phenomenal. but they were flat for most other people. it wasn t a surge of viewers coming in. i don t expect that the national media is going to report what romney does accurately, call me cynical. ....