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Walmart to buy Israeli virtual fitting room co Zeekit
Walmart EVP: Virtual try-on is a game-changer and solves what has historically been one of the most difficult things to replicate online.
Walmart has announced that it is acquiring Israeli startup Zeekit, which has developed a dynamic virtual fitting room platform. The US retail giant says that Zeekit will help improve customer digital experience when purchasing clothing on line. No financial details about the deal were disclosed.
Walmart US EVP of Apparel and Private Brands Denise Incandela said, Virtual try-on is a game-changer and solves what has historically been one of the most difficult things to replicate online: understanding fit and how an item will actually look on you. Zeekit will help us deliver an inclusive, immersive and personalized experience for our diverse customer base. ....

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