Readership Problem News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Against what we did. you were boxed n nobody these days in digital era wants a henry lou style-style digest of the week s news. you don t want a digest. instead of worrying about what s happened, you try to explain what s happening and i continue to believe that this was the right thing to do i don t believe the experiment failed. i don t think we note ex-end of the experiment, to be blunt. you mentioned our business plan. the plan was, i know is counter intuitive but the magazine business is kind of itself counter intuitive sometimes. we wanted to cut the circulation so we cut our manufacturing and distribution costs and focus on an audience that would pay twice. we doubled our subscription price in the last year and a half from $20 to just about 40. we wanted people who were yet even more engaged, more invested in the magazine that we could then package for advertisers because this is fundamentally and you know this extremely well, yes there is a long-term readership problem, whi ....

Henry Lou , New York Magazine , Business Plan , Subscription Price , Readership Problem ,